Tips for Writing a Marketing Research Paper

One of the most typical written tasks for students in almost every educational institution is a research paper. In many ways it resembles writing an essay, but as you can understand from its name, additional research is required. No matter what subject you have to choose for your research paper, you have to deal with this task very carefully and be responsible enough to get good grades. There are certain rules you have to follow while writing, be it a research paper, or any other type of paper.

Start the process of writing your Marketing research paper with choosing a topic. It should be both relevant and interesting for you and for your teacher. Talking about marketing, you may write about a certain product or service and make a research trying to establish the reasons for its popularity. Here are some ideas for you to choose from: why do people like iPhones? Why do one people choose Coca Cola, while the others Pepsi? Nikon vs. Canon/ PlayStation vs. Xbox – will that war ever end? Think of a thing you’ve bought recently and try to analyze what attracts you most of all. Have you seen the same in an advertisement?

Once the topic is chosen, you have to find enough relevant information to use it in the process of writing. Use various sources, including the Internet, books, scientific articles, magazines, newspapers, etc. one thing to keep in mind is that you have to be perfectly sure the source you are using is tried and tested, thus can be trusted by you.

Before you start writing, make sure you have planned everything carefully. There is no doubt you may change your plan in the process of writing. At the same time, writing without knowing what exactly and in what order all your thoughts should be arranged can be a waste of time. In addition, you must clearly understand what exactly you are researching and what questions you have to answer in your paper.

Speaking about the results of your research, try to look at everything you found out without prejudice, taking a neutral perspective. This may help you be more objective in your statements. One more thing to pay attention to is how you write. Your paper has to be coherent, grammatically correct, written in accordance with academic writing rules. Once the paper is ready, proofread it to make sure everything is in order.

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