Norlane is restaurant that sells food to incoming customers. Usually these food elements are prepared at the restaurant and served once ordered by the customer. However, recently they have noticed that the number of incoming customers has decreased considerably, and this had affected their sales figures. As a result of that, they had to redefine how to deal with that problem and reclaim their position in the market.
Using business reengineering, Norlane, need to deliver their food services where it is most needed. This means that they would have to take food to places where people gather a lot including schools, universities, stadiums and airports. This also implies that they would have to gather more of their sales persons/messengers to make that process a success. Drivers may also have to be involved in this reengineering process. I picked this process since I have seen how food goes to waste when customers fail to visit their restaurant, and knowing very well that there is a remedy to such a problem. Some of the questions that I would need to ask about the current process: Were the customers satisfied with the food being served in the hotel, as this would help the management to reconsider introducing a new menu as far as the reengineering process is concerned. This means that I would have to interview some of their customers in order to get a hold of such information, which would be helpful as far as the reengineering process is concerned. Continue reading Business Process Reengineering Essay